Everyone likes to be invited to a party, even if they don’t actually go (and that’s ok)
Hold events at prestigious locations to influence decision makers
Hold a celebration event with the project participants at a prestigious location with invited local dignitaries, friends and family. Identify one aspect of their activities which can be celebrated. This provides an important promotion opportunity but also a boost to participants. Look for other opportunities to celebrate project activities and insights.
ASK: How to celebrate the project activities and insights?